Get your copy in time for Christmas!

A Speechwriter’s Notebook 2023

Outlandish ideas to get your audiences to look up from their phones, scratch their heads and never see the world in the same way again

Publisher: UK Speechwriters’ Guild

ISBN: 978-0956322661

This is my latest book, the fruit of many years of collecting useful material for my speeches. You can order the book now, and I’ll do my best to get it to you before Christmas.

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My ten favourite insights into writing

1) Communication Requires Amplification

Good writing requires a lot of work. Advertising guru, Rory Sutherland, wrote: ‘The potency and meaningfulness of communication is in direct proportion to the costliness of its creation – the amount of pain, effort, talent (or failing that expensive celebrities or pricey TV airtime) consumed in its creation and distribution. This may be inefficient – but it’s what makes it work.’ Continue Reading

Why I spent £200 on a print I don’t like very much (and my wife hates)


I recently re-read Robert Cialdini’s book Pre-Suasion (Remember Cialdini? The Professor who wrote Influence) where he talks about designing our workspace with cues to support what we’re doing.

As he puts it: We have to become interior designers of our regular living spaces, furnish them with features that will send us unthinkingly in the directions we most want to go in those spaces.

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Back to Normality

These are weird historical times. I like to keep snapshots of how we’re managing transitions back to more ‘conventional’ reality.

On Sunday 19 September 2021, I spent the first night away from my family for over two years.

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Speech for Axel

There is a Jewish custom of writing an ethical will in which we convey our hopes and concerns to our children. I wrote a speech when my son, Leo, was born, expressing my hopes for his life. I’m doing the same for my second son, Axel, on his first day of school.

Axel, you’re going to school today. A big moment for your mum and dad, and for you.

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